Our Story

Every guitarist knows the ritual. Christmas rolls around, or a birthday, and somewhere in the wrapping paper sits another world’s best guitarist mug. Or a pair of socks with guitars on them (we love the effort, cheers Aunt Helen). Or a T-shirt that looks like it was designed by someone who has heard of music, but maybe not picked up a guitar...

GuitarCrew was born out of that gap. We are a small collective of working session guitarists based across the UK. We spend our days teaching, touring, recording, writing, and then descending excitedly upon local jam nights where someone inevitably turns up with a new pedal or freshly swapped pickups. That is when the friendly banter starts. The knowing nods. The back and forth about tone, amps, and who has blown their month’s savings on another guitar (again).

One night over a pint we asked a simple question. If our pedals, amps, and axes can spark reactions, why can’t the stuff we wear do the same? Why can’t a T-shirt earn the same laugh as yet another fuzz pedal or get the same respectful nod as a new amp on stage?

So we started creating designs that guitarists would actually get a kick out of. Bold, expressive artwork that looks great on stage, in the studio, or while doing absolutely nothing except scrolling for the next delay pedal you definitely do not need.

We’re proud to launch our first collection and genuinely excited to have you along for the ride. Have a browse and keep an eye out for more ranges dropping soon. Team GC 🤘